Background and Qualifications - 28 years salon industry experience, co-owner of 4 salon chain in northeastern Ohio. Thom has been a presenting salon success techniques for the Matrix Institute of Professional Development since 1989.

Thomas Reid is co-owner of Illusion Unlimited Salons, a successful chain of salons in Cleveland, Ohio, where Thom acts as Director of Operations, Marketing and Salon Systems. He has learned and developed business, marketing and success concepts that create a truly personalized salon atmosphere, with positive staff and client relations and strong client retention. Thom is a true “people person”, and shares his programs with salon owners, managers and stylists across the continent, and people are inspired and living better lives!

His class sessions are more than just good ideas, these principles of success really work in the real world.

Title: The Winner’s Edge

Format: 1 - 3 Hours; (2 - 2 ½ hr. format most popular)

A journey of personal discovery that reevaluates everyday salon life. We begin with our personal "Time Line", examining our values, setting personal and professional goals, then learning how to get it all done. We examine how to manage our needs and the needs of others as we grow and develop, understanding the personality types of our team mates - supporting tolerance and higher productivity and concluding with "real-world" chair-side principles that integrate retailing into the salon service process.

Learning Outcome: Attendees will leave the class as motivated retailers, with a better sense of teamwork, goals and self direction, and most of all, a firm understanding of the benefits of "Self-Management". A truly unique presentation inspiring salon staff, managers and franchisees with "The Winner’s Edge"!

A/V Needs - Computer projector for Power Point presentation, large screen, wireless microphone. Note: it is against personal policy to audio or video tape any of Thom's presentations.

Title: The Complete Salon Retailing Process

Format: 1 ½ hrs.

Tailored specifically to franchised / licensed operations, or to independently owned salons, using tried and proven inventory processes, this class will provide attendees information to capitalize on all aspects of purchasing and retail program management. Attendees will understand why inventory management is important, it’s direct connection to bottom line profitability, and an understanding of a working process for inventory analysis and profitable purchasing.

Learning Outcome: Attendees will understand why retailing is an excellent investment of time, energy and money - and how to make that effort most profitable. Attendees of this class will be prepared to manage the flow of product to and through the salon to insure retail profitability. This class is for anyone who needs control of the salon’s inventory program.

A/V Needs - Computer projector for Power Point presentation, large screen, wireless microphone. Note: it is against personal policy to audio or video tape any of Thom's presentations.

Presenter - Thom Reid